Havas Chicago Brings Power and Innovation to Life in Moen's New Ads

Havas Chicago has launched a new campaign for faucet leader Moen, bringing the brand's innovations to life through five compelling narratives designed to evoke emotion and provoke thought.

In the first spot, 'Power Clean, Inspired by Force,' visuals of a rumbling storm, a fire hose spigot, a powerful hammer and a focused female boxer demonstrate the incredible water pressure force behind Moen’s Power Clean technology for faucets. 'Magnetix, Inspired by Attraction' incorporates the personal with the practical, as viewers watch people come together and flowers turn toward the sun. It illustrates the strong pull of magnets that allow Moen’s Magnetix handheld shower heads to easily release and snap back into the base. Three additional spots for three other Moen innovations will follow in 2018.

“We took a fresh creative approach by bringing drama and passion to a category known for speaking to audiences about lifestyle,” said Jason Peterson, Chairman and Chief Creative Officer of Havas Creative, U.S. “Moen’s innovations are strong but underappreciated. We created a bold, visual language to highlight the products and did so in ways to further modernize the brand and its emotional appeal.”