Harley-Davidson Open Road Film Festival

Harley Davidson and 303Lowe have created a film festival with a twist - The Open Road Film Festival. 

 

In collaboration with FINCH, Director Gregor Jordan and Actor/Producer Bryan Brown, the festival was born out of the brief for Harley-Davidson’s new 24-hour test rides, and the thought that you can now ‘wake up with a Harley’. It invites filmmakers to use the end sequence shot by Gregor Jordan as the start point for their film, and then create the 24 hours that leads up to it. 

 

The festival is calling for entries up to 6 minutes in length including the closing sequence. Jordan has carefully crafted the ending to be filmic, yet achievable on a lower budget – whilst also avoiding any perils like recognisable talent.  

 

Films submitted to the Open Road Film Festival will appear online at http://openroadfilmfestival.com/ where a panel of industry experts including Brown and Jordan will judge the submissions based on film craft, storytelling and originality. A people’s choice award will also go to the film that receives the most votes from the viewing public.

 

Brown explains, “The more opportunities for young Australian film makers, the more creative the Oz film industry can be. The Open Road Film Festival is fantastic because it has the potential to help new directors get noticed. The prizes are pretty good too.”

 

Jordan says, "This festival has a very cool exercise in film making at its heart - one ending and a thousand different beginnings. I can't wait to see what people will come up with."

 

As chief sponsor for this new festival, Harley-Davidson® has offered a bike to any filmmaker as a prop for 24 hours. The winning film will receive a Harley-Davidson Iron 883 and a Canon 1Dc body, with runners-up and people’s choice sharing in a raft of other Canon professional DSL bodies and lenses. A total of ten films will be short-listed for competition.

 

Simon Langley, ECD 303Lowe says, “With fantastic partners involved, we’ve created a festival that will not only help young film makers get a start in the industry, but generate content that showcases the adventures anyone could have with 24 hours on a Harley. I look forward to seeing the finished films”. 

 

Entries are now open, with final films to be uploaded by October 5th. For details and the closing scene, visit http://openroadfilmfestival.com/

 

 

Credits

 

Client: Harley Davidson

Agency: 303Lowe

Executive Creative Director: Simon Langley

Associate CD: Richard Berney

Associate CD: Steve Straw

Creative: Helen King

Designer: Paula Cardona

Sean Ascroft – Head of TV

Matt Clarke – Head of Business Management

Kristy Cruickshank – Business Executive

Nic Chamberlain – Head of Digital

Matt Pratley – Executive Producer

Peter Herekiuha – Lead Digital Designer

Baptiste David – Digital Designer / Photographer

Federico Barera – Lead Developer

Atul Narang – Developer

Jonatan Morales – Digital Media Strategist 

Liz Starke – Digital Media Director

 

Production Company: FINCH 

Director: Gregor Jordan

Executive Producer: Rob Galluzo

Executive Producer: Michael Hilliard

Producer : Sophie Thiellon

 

 

For more information contact Simon Langley ECD, 303Lowe. 0438 844 036