Hard Rock Bet Releases Divisive Spot for Launch of ‘Battle of the Bets’

Hard Rock Bet is challenging Florida players to ‘pick a side’ with the launch of ‘Hard Rock Bet Battle of the Bets’ – a new daily promotion where players have the opportunity to win their share of prize pools of at least $250,000. Daily ‘Hard Rock Bet Battle of the Bets’ markets will feature big games, have fans choose between fierce rivals, and pit favourites against underdogs, with the potential prize pool growing for the spring season’s premiere sporting events like the college basketball tournament, golf majors, and upcoming MMA fights and auto races in Miami.

Here's how it works: Each day, two featured bets will go head-to-head and by placing a minimum wager – $1 – players will be entered to win their share of the prize pool if the bet wins. If neither side of the ‘Hard Rock Bet Battle of the Bets’ hit, then the prize pool will increase for the next day.

"Hard Rock Bet is all about bringing everyone to the sports betting party," says Peter Hughes, group creative director at 72andSunny New York. "We asked ourselves—what's the simplest, most exciting part of any bet? Just picking a side. That insight led to a new way to tap into everyone’s competitive spirit: dynamic bet matchups, refreshed daily to reflect the biggest sports stories. Creating something as exciting as this within the app is only possible through deep collaboration with our partners at Hard Rock Bet."

Florida players will see the campaign’s signature dividing line in the Hard Rock Bet app in addition to creative developed by 72andSunny New York across television, streaming, radio, out-of-home, and digital. More information can be found at HardRock.bet/Battle-of-the-Bets