Harbor Appoints George Castle and James Benn as Creative Directors

Harbor has announced the expansion of its UK Advertising division with the appointment of George Castle and James Benn as creative directors, sound. This powerhouse duo brings with them over two decades of collaborative experience across advertising, entertainment and experiential. The team will be joined by Savannah King as executive producer Rachel Scott as associate mixer.

Known for their innovative approach, George and James have worked on high-profile campaigns for global brands such as Nike, Apple, McDonald’s, Samsung, Adidas, and Google, as well as feature films, documentaries, and immersive experiences. Their shared passion for sound and commitment to elevating the creative process make them the perfect addition to Harbor’s rapidly growing team.

"Harbor’s mission has always been to push creative boundaries and support top-tier talent. Bringing George and James on board is a testament to that commitment," said Dan Bennett, managing director of Harbor UK Advertising. "Their deep client relationships and proven ability to collaborate with some of the industry’s top creatives will strengthen our offering and help drive the continued growth of Harbor’s advertising division."

George Castle, a creative director and award-winning sound designer, has crafted high-impact work for Nike, McDonald’s, Burberry, Adidas, and Toyota, as well as feature films and immersive experiences. His work has earned multiple Kinsale Shark Awards and Music & Sound Awards Finalist honours, reflecting his creative excellence in sound design. A passionate collaborator, George is known for his bespoke soundscapes and ability to bring creative visions to life while fostering a positive, engaging process for clients and teams alike. Recent highlights include sound design for Travis Scott 4x4, Riyadh Season – Esports, and the feature film Last Swim, directed by Sasha Nathwani, which premiered at the Berlin Film Festival and won in its category.

Commenting on his new position, George added, "Joining Harbor feels like the perfect next step. We’re excited to collaborate with directors, creatives, and producers to bring bold ideas to life and continue pushing creative boundaries. I’m really excited to see what this team can achieve."

James Benn, a multi-award-winning sound designer and creative director boasts a diverse portfolio spanning global advertising campaigns for Apple, Samsung, Ford, Jo Malone, and Google, as well as music videos, documentaries, and immersive experiences. James’ recent work includes Google Chrome “MPH vs BPM,” Revolut “Money Possibilities,” and Nike “Closer,” where his innovative approach earned multiple industry accolades including multiple Kinsale Shark Awards and a Merit at The One Show. He is also a passionate advocate for creative inclusivity, fostering environments where talent can thrive.

“We’re excited to build on Harbor’s legacy as a powerhouse in entertainment and continue elevating our reputation as leaders in advertising.” said James Benn. "The opportunity to work with this incredible team, supported by Harbor’s collaborative spirit and cutting-edge facilities, is inspiring. We can’t wait to get started."

Savannah King joins the team as executive producer bringing with her a background in integrated production, post-production, and client management. Before joining Harbor, King held roles at leading agencies, including Anomaly, The&Partnership, and Saatchi & Saatchi, where she worked across a wide range of high-profile campaigns for Rimowa, Expedia, Captain Morgan and Toyota.

Associate mixer Rachel Scott brings highly technical sound design experience to high-end advertising and feature films to the team. Prior to joining Harbor, Scott began her career at Grand Central Sound, later joining No. 8, where she collaborated closely with George Castle and James Benn. Known for her technical precision and innovative soundscapes, she has contributed to high-impact projects for Burberry, Pepsi & Women's Aid.

The new sound team will be based out of Harbor’s Turnmills studio and available to work globally. They will collaborate closely with Harbor’s global creative team to deliver world-class sound for advertising and entertainment projects.