Happiness’s Stark Print Campaign Reminds Drivers to Not Video Call and Drive

Since Covid and the rise of working from home, we’ve all become very familiar with the use of video calls.

So much so that there has been a sharp rise in doing so while driving, especially in those aged under 25.

They are more than twice as likely to say they make or receive video calls while driving - in fact, one-third of young drivers in Belgium admit to this.

That's why Happiness, an FCB affiliate agency, have created these arresting ads for their long term client, Parents of Road Victims.