Hans Emanuel Channels Prohibition Era to Reinvent Cutty Sark Whiskey Brand

Tasked with the job of re-energising iconic whiskey brand Cutty Sark, JSA’s director Hans Emanuel has channelled the spirit of an era. His film, set in a prohibition-style bar in reference to the whiskey’s 1923 birth date, channels all the notorious energy of that time with a few more modern-looking characters thrown in.

The film itself is a brilliant tribute to the culture of the 1920’s and to the brand itself. Shot in Scotland in just one day, the spot was designed to have global appeal across a new generation and audience and is the centrepiece of a campaign featuring outdoor advertising, social media, online and TVC outreach combined. 

A truly international director, Hans is the perfect person to bring energy and style to any project.