Hankook Tires and McCann Avoid a Deer Car Accident in Heartwarming Campaign 'Bad Day'

ION Hankook tires are the world's first full line-up of tires specifically designed for EVs. To promote its technology and outstanding performance and grip, Hankook teamed up with McCann New York, creating a compelling story that shows the importance of having the right tire for all the unpredictable things that you'll encounter on the road while driving – traffic, pedestrians and deer.

In fact, about 1.5 million deer-car accidents occur every year, resulting in approximately 200 fatalities, 10,000 injuries and $1 billion in insured losses annually. Good tires are essential to avoiding these accidents and Hankook’s line of iON evo tires are specifically designed for EVs, using less energy while maximizing driving performance.  

'Bad Day' sends this message in a whimsical and unique way, following a deer as it traverses nature’s obstacles with ease only to jump onto the road right in front of a moving car. Tragedy for both the deer and the car’s occupants is avoided thanks to the iON evo Hankook tire, highlighting the importance of having the right tire to be prepared for the road's unexpected and unpredictable moments.  

The campaign was brought to life through the collaboration of RECH x Fried and Okean, with music composed by Mr. Pink Music. Titled "Bad Day," the campaign will be showcased across digital and social channels.