HALAL Teams up with Casetify in Unique Collaboration That Blends Artistic Finesse with Unbeatable Phone Protection

HALAL has proudly teamed up with CASETiFY in a unique collaboration that blends artistic finesse with unbeatable phone protection, embodied in the Ultra Bounce campaign. This innovative phone case draws inspiration from the fluidity of movement, pushing the boundaries of design and protection, with the creative genius of director duo Insane and the distinctive photography of Fofo Altinell taking it to new heights.

Snippet from hero film by Insane for CASETiFY’s Ultra Bounce campaign

"Inspired by the essence and innovative design of the CASETiFY Ultra Bounce, we crafted a video campaign that celebrates the spirit of fearless bouncing," explained Insane, the creative duo responsible for the campaign. "Our goal was to establish a profound connection between the video and the product by ingeniously using the screen's dimensions as the boundaries of the CASETiFY world. Throughout the video's creation, we prioritised infusing it with poetic allure and an unmistakable coolness. With just a few essential elements, we maintained our discerning aesthetic vision, allowing us to experiment and innovate within our unique style. Collaborating with an exceptional crew and cast, we achieved a harmonious fusion of contributions from every angle – whether it was the dancers, the stunt team, or the VFX team."

Kathryn Man from CASETiFY stated, "Working with Insane, Fofo Altinell, and HALAL on the Ultra Bounce campaign was a creative journey marked by exceptional highlights. The extraordinary creativity brought by INSANE and Fofo Altinell added bold concepts and visuals that elevated the campaign, and our collaboration with HALAL ensured a smooth and adaptable creative process. Together, these experiences reinforced the importance of trust, clear communication, and the seamless fusion of talents in crafting innovative and groundbreaking campaigns."

Photography by Fofo Altinell for CASETiFY’s Ultra Bounce campaign

The global tech accessory brand loved by millennials, gen z, and Hollywood celebrities, embarked on an ambitious Out-of-Home campaign, expanding its reach to prominent billboards in key regions across Asia and the US. Insane expressed their profound awe and pride, stating, "the sight of our video displayed on colossal billboards across the globe was nothing short of a monumental dream come true, a resounding ovation for our dedicated crew and exceptional cast." The decision to intensify the OOH strategy in these specific regions was fueled by the desire to create a global impact and raise awareness on a grand scale. While the campaign's full impact is yet to be realised, CASETiFY anticipates substantial recognition and influence stemming from this strategic move.

CASETiFY x Times Square | source: @casetify