Hakuhodo Inc. Takes Home 14 Lions From Cannes

Hakuhodo Inc., Japan’s second largest advertising agency, was awarded Gold Lions in the PR and Outdoor categories for “Rice Code” for Inakadate Village, the Outdoor category for “CITYSCAPE” for WWD Japan, and the Design category for “Penguin Navi” for Sunshine Aquarium.

Altogether, Hakuhodo Group companies won a total of 14 Lions: four Gold, four Silver and six Bronze.

The award-winning works are as follows:

Gold Lions

PR & Outdoor (Ambient: Special Build)
Advertiser: Inakadate Village
Title: Rice Code
Agency: Hakuhodo Inc.

Outdoor (Outdoor Poster Craft: Photography)
Advertiser: WWD Japan
Title: CITYSCAPE
Agency: Hakuhodo Inc.

Design (Online Digital Design)
Advertiser: Sunshine Aquarium
Title: Penguin Navi
Agency: Hakuhodo Inc.

Silver Lions

Design (Online Digital Design) & PR (Technology & Manufacturing)
Advertiser: Yahoo! Japan
Title: Hands on Search
Agency: Hakuhodo Kettle Inc.

PR (Use of Digital Platforms)

Advertiser: Inakadate Village
Title: Rice Code
Agency: Hakuhodo Inc.

PR (Events & Experiential, incl. stunts)
Advertiser: COGOO-CLEAN CITY ORGANIZATION
Title: Saddle Blossoms
Agency: TBWA╲HAKUHODO

Bronze Lions

Branded Entertainment & Content (Life Experience) & Media (Use of Ambient Media: Large Scale)
Advertiser: Inakadate Village
Title: Rice Code
Agency: Hakuhodo Inc.

Promo & Activation (Alcoholic Drinks)
Advertiser: Kirin Brewery Co., Ltd.
Title: Photogenic Beer
Agency: Hakuhodo Inc.

Direct (Ambient Media: Small Scale)
Advertiser: Suntory Business Expert Ltd.
Title: 3D ON THE ROCKS
Agency: TBWA╲HAKUHODO

Design (Posters)
Advertiser: dmg events, Japan
Title: White Shadow
Agency: Hakuhodo Inc.

Design (Packaging Design)
Advertisers: Asabiraki Co., Ltd., Tomita Shuzo Inc.
Title: Cup Sake (Asabiraki, Shichihonyari)
Agencies: Hakuhodo Inc., Tohoku Hakuhodo Inc., iichi