Hairstyling Brand Fish Hooks Media Bounty for Digital Makeover

Fish, the men’s hairstyling range developed with the Fish Salon in Soho, has appointed Media Bounty to overhaul its digital presence.

The cutting edge Soho based salon founded by Paul Burfoot in 1987 has been developing high performance styling products for 20 years, aiming to help men tackle life with style.

Media Bounty will develop Fish’s online presence with a full website overhaul.

The new Fish website – due to launch in April 2015 – will be designed as an interactive and creative hub, delivering style inspiration and advice. This will be supported by an e-commerce function and fully integrated social activity, with a strong focus on celebrating user-generated content.

Krista Byrne, Marketing Manager for KMI Brands, the parent company of Fish, said: “Fish customers are a defining part of the brand experience and sit at the heart of our digital evolution, which Media Bounty is perfectly placed to deliver”.

Fish products are available at selected Boots, Tesco and Superdrug stores and can be purchased online from ASOS, Amazon and www.fishsoho.com from April 2015.