Hacking Google Wins Most Innovative Process and Execution at the 2023 AMP Awards

Hacking Google wins Most Innovative Process & Execution at the 2023 AMP Awards for Music & Sound.

In the summer of 2022, Antfood worked with Google’s Creative Lab to develop the sound of Hacking Google: a six-part series of never-before-told stories delving into the work of Google’s five elite security teams and how they keep us safe online. And this is not just a series for watching’s sake. It is simultaneously an urgent PSA, notifying us about the myriad ways we are vulnerable online, as well as a way to drive interest in the information security area.

To further engage budding 'ethical hackers', the Creative Lab wove several puzzles and challenges into the Hacking Google series, giving rewards to the first people or teams to find the answer. In addition to composing an original score for the series and devising a unique sonic language for the cyber world, Antfood was given a special task from the Creative Lab: Incorporate hidden messages into the soundtrack in unconventional ways.

Antfood producer, Trevor Haimes reflects, "The Hacking Google project is an example of collaboration at its best, it embodies the core of what we do at Antfood. With over 1.5 hours of original music, 75 original compositions and 3 arrangements of existing music, composed and arranged across three different continents we redefined the tropes of hacking music while evoking the empathy, humanity, and courage of the Google cybersecurity team."

This year also marks the 10th Anniversary of the AMP Awards. Founded in 1997, the Association of Music Producers was established to give voice to the companies that provide brands with the power of music and sound to engage audiences and drive home the effectiveness of their messaging. Wilson Brown, ECD and partner at Antfood reflects, “We were honoured to win the Best in Show at the very first AMP Awards show with Good Books’ 'Metamorphosis', and it’s special to accept the innovation award on the 10th anniversary. There’s no better event for me - we get to celebrate alongside others in the industry who fight day in, and day out for the value and power of music."

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