Gymnast Simone Biles Explores the Definition of Strength in Campaign for Protein Drink Core Power

As the 2021 Olympics came to a close this weekend, the world can reflect on and celebrate great performances and powerful statements. Simone Biles demonstrated how strength is the embodiment of resilience and self-care.

A product of fairlife, LLC, Core Power, a high protein drink designed to help fuel recovery and build lean muscle, appreciates the immense strength it took for Simone to advocate for herself. In a new video, 'Definition of Strength', created in partnership with agency Doner, Core Power looks to redefine strength and thank Simone for showing us that real strength does not come from a number of medals or wins or how they stood up to the competition. Simone demonstrated that strength is defined on your own.

This newly launched 30-second spot will run across local TV in New York, LA, Chicago, Boston, Atlanta and Tampa, among others, with a build across network and cable over the next 2-3 weeks. It will also run across social and digital channels as well.

Core Power has worked with Simone Biles for the last six years and wanted to support the sport’s greatest athlete in her decision to step away from competition to focus on herself.

David DeMuth CEO, Doner, said: “What Simone Biles did, and didn’t do, sent a powerful message and put so much in perspective. We hope the content we have created will help further this important conversation.”  

Brad Gruen, SVP, Brand Marketing and Innovation at fairlife, LLC, comments: “Simone has always inspired us and her actions during the Olympic Games demonstrate that her strength and courage extends well beyond the mat,” said Brad Gruen, Senior Vice President, Brand Marketing and Innovation, fairlife, LLC. “Without question she has inspired others to define what strength means to them and for that we say thank you, Simone.”