GYK Antler Wins Bid to Retain New Hampshire Tourism Account

Following the organisation’s biennial competitive review, the New Hampshire Department of Business and Economic Affairs (BEA) has awarded incumbent agency GYK Antler (GYK) a two-year contract to manage its integrated advertising and marketing efforts.

Having served as Agency of Record since July 2015, GYK’s relationship with BEA, which comprises New Hampshire’s Division of Travel & Tourism Development (Visit NH), will continue through 2025, with the opportunity for an additional two-year renewal. The integrated creative agency’s remit includes delivering brand strategy and planning, creative and content services, media strategy and planning, account management, social media management, and reporting.

Over the course of the eight-year partnership, BEA and GYK have collaborated on a number of initiatives designed to promote New Hampshire as a leading destination to live, work and visit, including the highly successful 'Discover Your New' creative platform and 'Live Free' brand campaign. From TV spots to out-of-home airport and subway station takeovers to influencer collaborations and more, the creative showcases the vast variety of seasonal adventures available across the Granite State. GYK’s work has helped generate more than $38.5 billion in visitor spending and $2 billion in tax revenue for New Hampshire.

“GYK has been an impactful, strategic partner to the Division and the Tourism Industry,” said Lori Harnois, director of New Hampshire’s Division of Travel & Tourism Development. “We’re looking forward to the opportunities ahead to share why New Hampshire is a premier destination for families, businesses and talent.”

“As an agency headquartered in Manchester, we could not be more passionate about BEA’s mission to draw people to the Granite State,” said GYK president Pam Hamlin. “Our presence in New Hampshire fuels our creative and ability to craft authentic stories about the things we’re experiencing and discovering every day. GYK is invested in offering creative talent across New England a home where they can have it all – enjoying the lifestyle perks of living in New Hampshire plus working in an industry they love, for amazing clients like Visit NH.”

GYK is proud to represent a diverse roster of brands local to New Hampshire and beyond, including the New Hampshire State Lottery, Sallie Mae, Green Giant, Boston Harbor Distillery, Cedar’s Hommus, the Boston Bruins, Ken’s Foods, YORK Athletics, Mfg. and Sweet Baby Ray’s.