Integrated creative agency GYK Antler continues to advance its in-house Media and Production offerings with the hire of a new head of media and head of production. . Based in Boston, MA and Manchester, NH, GYK represents clients like Ken’s Foods, Green Giant, New Hampshire Travel & Tourism, Sallie Mae, Sweet Baby Ray’s and the Boston Bruins.
Adam Telian was named head of media, bringing GYK nearly fifteen years of experience overseeing creative, strategically-led and performance-driven media programs for clients like New Balance, Bose, Harley-Davidson, Altra Running and Dietz & Watson, and agencies like Mediahub Global and New Engen. He’s guided both traditional media planning and buying efforts and digitally focused growth marketing campaigns for large and small brands, with a keen focus on media innovation, data analysis, comms planning, consumer behaviour and customer journeys.
Sarah Spitz was named head of production, management and operations and will partner with executive creative producer Matt Doyle to help GYK write the next chapter of growth, creativity and innovation for its full-service video and content offering and in-house production shop, Big Brick. Over Sarah’s 20+ year career, she’s produced award-winning work for leading brands and agencies like Pepsi + Lucas Films, Visa (BBDO NY), McDonald’s, RadioShack, Fidelity, Progressive, and the Truth anti-smoking campaign (Arnold), AdventHealth and Baskin Robbins (22 Squared), and served as head of production for Citizens Bank, launching their photo and video studios and Internal Creative Services offering.