GUT Appointed Bimbo’s Creative Agency in Latin America

GUT Buenos Aires has been chosen by Grupo Bimbo to lead the communication for its global brands in the LAS region (Southern Latin America), which includes Chile, Uruguay, Paraguay, Peru, and Argentina. This announcement marks the beginning of a partnership between the brand and the agency, focused on connecting with audiences through creativity, strategy, and authenticity.

GUT will work with Bimbo’s global brands, including Artesano, Cero&Cero, Vital, Rapiditas, Oroweat, Tía Rosa, Sanissimo, Marinela, and Nutra Bien!, with a clear objective: to design strategies tailored to the unique characteristics and needs of each country in the LAS region. "We’re thrilled to work with such relevant and beloved brands in our region. We’re ready to tell stories that truly connect with people and strengthen the bond between consumers and Bimbo’s brands," said Paula Medina Rivero, managing director at GUT.

Martín Ferrara, VP of marketing for Latin Sur at Bimbo, added, "At Bimbo, we seek partners who share our passion for connecting with people in an authentic and meaningful way. We believe that, together with GUT, we can drive creativity and highlight the unique aspects that set our brands apart, while understanding the needs and emotions of consumers across the region."

With this new partnership, GUT reaffirms its position as a leading agency not only in Argentina but throughout the region, strengthening its commitment to bold campaigns that make a real impact on people’s lives. The partnership between GUT and Bimbo officially kicks off in March.