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Awards and Events

Guns or Knives Scoop Big Prizes at the 2018 APMC Awards

Irish activations agency, Guns or Knives, ROTHCO | Accenture Interactive, win Grand Prix Best Creative Execution and seventeen awards at APMC Stars

Guns or Knives Scoop Big Prizes at the 2018 APMC Awards

Over the last twenty-five years, the annual APMC Star awards, based out of Dublin, have rewarded and recognised best in class promotional marketing campaigns in Ireland and internationally. 

On Friday night, activations agency Guns or Knives, ROTHCO | Accenture Interactive picked up an impressive seventeen awards – including Best Creative Execution for Click & Go’s ‘Click & Gone’ campaign and the Grand Prix for Samsung’s, ‘Song For the City’. The ‘Song For The City’ campaign for the Galaxy Note 8 smartphone saw the agency turn Dublin's Samuel Beckett Bridge into a giant playable harp. The bridge was linked to a real harp, played by harpist Aisling Ennis, via software that lit up cables of the bridge as she plucked each corresponding string. The process was demonstrated via the smartphone's screen. As well as the Grand Prix, the campaign picked up four gold awards.


The agency also picked up awards for work on Desperados, ‘BYOBEAT’ (2 x Silver) and ‘Tortured Thieves’ (Bronze), Click & Go’s ‘Click & Gone’ (3 x Gold, 1x Silver), Samsung’s ‘Unbox your phone’ (Silver), and Mytaxi ‘Hailo is now mytaxi’ (1 x Gold, 1 x Silver) ‘Bump the Grind’ (Bronze) ‘The Ride Calculator (Bronze)

Managing Director of Guns or Knives | Accenture Interactive, Zara Flynn, comments: "I couldn't be happier for our brave, boundary-pushing clients. Their enthusiasm for brilliant work matches my team's energy to create impactful brand experiences. We are very lucky to have some amazing client partnerships. Samsung Ireland deservedly won the Grand Prix and it was the cherry on top of a glittering night. We'll take the time to celebrate this one!" 

Full list of awards won by the agency:

Retail & Consumer Durables, Automotive and Household Goods
Samsung Ireland, A Song For The City - GOLD
Samsung Ireland. UnBox your phone - SILVER  

Alcoholic Beverages, Beer, Wines and Spirits
Desperados BYOBEAT - SILVER
Orchard Thieves Tortured Thieves - BRONZE

Tourism, Travel & Leisure
mytaxi - Hailo is now mytaxi - GOLD 
Click & Go - Click & Gone - GOLD 

Best Promotional Innovation
Click & Go, Click & Gone - SILVER
Desperados, BYOBEAT - SILVER 
Samsung Ireland, A Song For The City - GOLD

Best Integrated Campaign
Mytaxi - Hailo is now mytaxi - SILVER 

Best Use of Digital, including app, Mobile Website and Social Media
Mytaxi - The Ride Calculator - BRONZE
Click&Go - Click & Gone - GOLD
Samsung - A Song For The City - GOLD 

Best Use of Experiential >30K (more than 30K)
Samsung Ireland A Song For The City - GOLD 
mytaxi Bump the Grind - BRONZE
Desperados BYOBEAT - SILVER 

Best Use of a Small Budget
Click & Go - Click & Gone - GOLD

Best Creative Execution - Click & Go 

Grand Prix – Samsung - A Song For The City

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Category: Consumer Electronics , Phones

Genre: Music performance , People