Groundbreaking Artists Embrace the Passion of Campari for Bold Campaign

Campari has launched its first digital global campaign with Wunderman Thompson to bring to life its brand new ethos of Red Passion.

The campaign features hero video content and impactful visuals showing Red Passion come alive as the protagonists leave their comfort zone, transforming their passion into an outstanding creation.

Campari have collaborated with groundbreaking artists to feature in the content including dancer MJ Harper, Mixologist Monica Berg, Filmmaker Margot Bowman and Musician Bendik Giske. – all films directed by Matt Lambert.