Grey Urges Sun Readers to 'Save With Jamie'

Grey London – part of WPP’s Team News – has created a humorously tongue-in-cheek TV campaign to promote The Sun’s tie-up with Jamie Oliver ahead of the launch of the popular chef’s latest cookbook, Save with Jamie.
 

The campaign – which runs for five days – shows families how affordable cooking starts with smart shopping; playfully highlighting Jamie’s money-conscious credentials in regards to food…if not some other areas of life.

 
Starting Saturday 24 August, The Sun will be publishing a five-day Jamie Oliver series comprising five collectable glossy recipe cards from Save with Jamie (which launches on 29 August) – which aims to help people shop smart, cook clever and waste less – as well as helpful money-saving tips each day, an exclusive interview in-paper and exclusive video content for Sun+ members via thesun.co.uk and smartphone. 
 

Dave Monk, deputy executive creative director at Grey London, says: “Jamie’s the perfect ambassador for frugal cooking, but we all know he’s completely minted in real life; a pretty funny contradiction we couldn’t resist. He’s also a bloody good sport and great at not taking himself too seriously.”

 
Credits

Client: News UK (Nick Stringer, director of marketing communications; Rob Painter, marketing director; Katie Wynn, marketing manager)
Creative agency: Grey London
Deputy executive creative director: Dave Monk
Creative team: Rasmus Smith Bech & Jonas Roth
Producer: Sam Napper
Production assistant: Izzie Haak
Business director: Tamsine Foggin
Account director: Sarah Pang
Production company: Outsider
Director: Chris Balmond
Editing: Final Cut
SFX / AFX: GPS
Media agency: M/SIX