Grey London Wins McVitie's Ad Pitch

United Biscuits has appointed Grey London to handle the advertising for its sweet brands portfolio following a competitive pitch.

Publicis had held the account 15 years, but didnt repitch for it. 

The agency will work on brands including McVitie’s Digestives, Jaffa Cakes, Hob Nobs, Penguin, Medley and go ahead!.

The first campaigns will launch early next year and span TV, press, outdoor, digital and social.

Sarah Heynen, Marketing Director Sweet Biscuits at United Biscuits said: “More than ever, FMCG brands need real breakthrough creativity to thrive.  Grey’s energy, thinking and ideas made them the ideal partner for us.”

Chris Hirst, CEO Grey London added: “McVitie’s are a great and iconic family of brands that deserve great and iconic advertising. We’re excited and a little bit scared to get started.”