Grey Group Singapore Launches Mobile App for the Deaf

Grey Group Singapore (“Grey”) today announced that the agency has developed an innovative mobile application (“app”) aimed at improving the quality of life of the Deaf community. Developed with input and full support from the Singapore Association for the Deaf (SADeaf), the proprietary app transform smart phones into intelligent devices that help the lives of the Deaf and those Hard-of-Hearing easier and safer. 

Hearing Aide Hearing Aide provides the Deaf community with support during emergencies by processing ambient sounds and transmitting visual and kinetic notifications to the user. Upon recognising a specific audio signature, the app will process this and notify the users of the impending danger via a 20 second vibration and a visual message displayed on the mobile phone screens. 

This app is pre-loaded with 5 standard “alarms” or “alert sounds” such as, ambulance, fire brigade, police sirens, fire alarm and smoke detector. Users have the ability to customise the app according to their needs by adding sounds between 90 – 120dB into the databank of alert sounds and renaming labels of the notifications to warning messages they prefer or are familiar with. 

SADeaf President, Dr Christopher Low Wong Kein shares, “These applications are breakthroughs for the Deaf community. At SADeaf, we are always on the lookout for innovations that can better the lives of our clients. Say it With Signs and Hearing Aide are certainly two applications that will last become integral to our clients in their everyday lives. I have no doubt that our clients will be looking forward to have the apps installed on their.phones. It was indeed a pleasure working with the highly creative and attentive team at Grey Singapore. We are glad that they have thought of the needs of the Deaf community,” 

Bridging worlds through technology This development of Hearing Aide is in line with Grey’s Corporate Social Responsibility commitment, which aims to harness technology to improve the lives of communities. 

Last year Grey introduced the Lend an Eye application, developed to help the blind “see”. The application has been recognised by prestigious bodies, including being named an Official Honoree in the Experimental and Innovation Category of the recent 18th Annual Webby Awards. Ali Shabaz, Chief Creative Officer of Grey Group Singapore shares, “We are excited to introduce our latest projects to the Deaf community. With the future of consumer engagement resting on new technologies, Grey has always been an advocate of harnessing digital innovations to help brands reach out to consumers more effectively. With these pro bono projects, we want to challenge our teams to think about the needs of the communities and explore how we can channel our expertise and knowledge to bring betterment to these communities. We are honoured that SADeaf has offered their full support to the development of Hearing Aide.” 

“The Internet and smart phones have also made it possible for Grey to extend our reach to communities across the world. With the applications easily downloadable, anyone with a smart phone, all across the world, can benefit from them. We are hopeful that these innovations will benefit Deaf communities across the globe,” Shabaz continued. 

Hearing Aide will be available free-of-charge at the Google Play Store from 25 April 2014 and are developed for Android devices. There are an estimated 500,000 people who suffer from hearing impairments in Singapore and 360 million people who face disabling hearing loss in the world.