Grey Bags Seven Grand Prix Commward 13

 

 

Grey Dhaka emerged as the most awarded creative agency when it brought home the highest number - a total of 11 awards at the recent Commward 2013 organized by the Bangladesh Brand Forum (BBF) to recognize, honor and inspire excellence in creative communications in the advertising industry. 

 

The third edition of the awards held on 21st September 2013 saw Grey emerge as the biggest winner of the night, with a total metal haul of 11 awards: 7 Grand Prix, 2 Gold and 2 Silver.  The agency bagged the Grand Prix for their Grameenphone “Dreams” outdoor, Grameenphone “GP Start Up” jingle, Pizza Inn “Big Launch” activation, Fast Cooperation “Smooth finishing” radio, D Net Aponjon social campaign, Champs 21 “The movement” TVC and Berger “Old homes, new life” PR campaign. 

 

The agency’s metal tally made it the only creative agency to bag an award for each of its practice wings – including digital and social media, social communications, public relations and brand activation.  The wins ranging from traditional to digital media further reiterate Grey’s capabilities as a leading integrated communications agency in Bangladesh.

 

The Commward wins was their latest accolade following their Bronze win at the Busan Ad Stars 2013 for their campaign “Missing Trees”.  The agency has also been awarded “Agency of the Year” eight times consecutively by Srijon Samman, an international award for Bengali Advertising – making it the most awarded agency in the country.
Founded in 1996, Grey Dhaka is a full-service communications agency with capabilities that include advertising, strategic planning, digital and social media, social communications, activation and public relations and has some of the biggest brands in the market - Grameenphone, GlaxoSmithKline and New Zealand Dairy on its client roster.

 

“We’re delighted at our wins at Commward as they further solidify our position as Bangladesh’s leading creative agency and is testament to our thorough understanding of the socio-economic landscape in Bangladesh,” said Syed Gousul Alam (Shaon), managing director of Grey Dhaka.  “Businesses are fast realizing the importance of integrated communications in order to capture and engage a larger share of the market.  At Grey, we’re dedicated to creating effective integrated communications solutions for our clients.  To meet the demands of a growing class of digitally-savvy consumers, we recently established three new practice wings: digital and social media, social communications and public relations that will enable us to create more famously effective work for our clients,” he added.

 

Award	Category	Campaign Title	Client	Product / Brand
Grand Prix	Outdoor Media	Dreams	Grameenphone Ltd	Symphony Tab
Grand Prix	Activation	Big Launch	Pizza Inn	Pizza Inn
Grand Prix	Radio	Smooth finishing	Fast cooperation Ltd	Fast glue
Grand Prix	Public Relations	Old homes, new life	Berger	Berger Paint
Grand Prix	Jingle	GP Start up	Grameenphone Ltd	GP Start up
Grand Prix	TV Commercial	The movement	Champs 21	Spelling Bee
Grand Prix	Social Campaign (Print Campaign)	Toy / Book / Ball	D Net	Aponjon
	Social Campaign (TV Campaign)	New Mother / Pregnant	D Net	Aponjon
Gold	Online Media	Nature Music	Leisure Bangladesh	Kaalmegh Properties
Gold	Outdoor	Forest	Grameenphone Ltd	Network
Silver	Integrated (Press Campaign)	Monkey / Cow milk / Fish tank	Grameenphone Ltd	Clear cut academy
	Integrated (Drama)	Eid Drama	Grameenphone Ltd	Clear cut academy
	Integrated (TV Campaign)	Milk / Bathtub / Monkey	Grameenphone Ltd	Clear cut academy
Silver	TV Commercial	Bandits	New Zealand Dairy	Diploma