Gregg Berger and Cyndi McMaster Bring Broad Experience to Blue Chip

Blue Chip is adding depth to its business development team with Gregg Berger joining as VP, and Cyndi McMaster as director of business development. They bring the agency 40 years of experience promoting brand, integrated media, and performance marketing companies across the consumer products world.

The moves follow a continuous broadening for Blue Chip, which has built powerful creative, data, media, and technology capabilities on a foundation in shopper marketing. For example, the agency recently introduced a suite of advanced analytics and planning tools, ImpactOS, that formalises its systemic approach to helping clients exceed their business goals.

Through it all more opportunities for more types of marketing support are surfacing. Gregg and Cyndi position Blue Chip for wider opportunity within and beyond consumer products. They have sold each of the agency’s capabilities at different times; now they get to put all their experience together for a full-service, integrated offering.

Gregg has two decades of experience in business development for such agencies as luxury marketer Pursuit, e-commerce specialist P3 Media, and digital marketer Hawke Media. He has worked with such brands as L’Oreal, Giorgio Armani, and Peloton. Importantly, he’s a contributor, leader, and mentor.

Cyndi has developed marketing campaigns and strategic partnerships for both agencies and clients. Her resume includes ecommerce platform CHEF’D, brand agency LO:LA, and performance agency Hawthorne Advertising. She has also consulted extensively for such clients as Starkist, Mercato, and Feeding America.

“We’re experiencing a surge in client demand and volume of agency services,” said Dan Eisenberg, CMO at Blue Chip. “Gregg and Cyndi are fluent in our specialties and client needs. They can help us widen our impact in the consumer space.”