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Greenpeace Challenges Gamers to ‘Play for the Future’ to Offset Their CO2 Emissions

04/09/2024
Advertising Agency
Kansas City, USA
106
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VML crosses scientific data with a gaming app to help neutralize gamers’ carbon footprint

According to Forbes, Gen Z is highly conscious of pollution. That is why, according to The Guardian, the Gen Z is stopping from driving cars.

However, a Deloitte study found that 27% of Gen Z teens report gaming as their favourite activity. Without knowing it, the time they spend gaming car videogames generates as much CO2 emissions as 17 million of cars in the real world.

Greenpeace encourages individuals to act as a community. So they teamed up with VML to create 'Play for the Future', a crossover of scientific data and gaming app for gamers, one of the biggest communities in the globe, that neutralizes gamers’ carbon footprint while they are playing in real time.

Gamers only need to upload this streaming app to their dashboard to track and offset their carbon footprint while in real time gaming, turning every gaming vehicle into net-zero vehicle, and every gamer into a game-changer.

Designed to integrate with gaming aesthetics and systems, the app calculates CO2 emissions based on processor power, screen type, and game mode. It displays the CO2 produced and offers the option to offset it through a partnership with a carbon capture programme.

Work from VML US
PlayForTheFuture
Greenpeace
04/09/2024
10
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General Mills
10/06/2024
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10/06/2024
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