Greatcoat Films Signs Director Shan Phearon
Shan Phearon makes larger-than-life films that span genres, adding unexpected textures to mainstream rhythms and tropes.
Shan has been soaking up film-craft since he was a kid, tearing through DVDs, and editing shots together inside his head - the same imaginative process he uses to this day. He spent several years working in the music and the advertising industry, which continues to inform his progressive approach.
Shan has made UKMVA-nominated music videos for Warner, and Atlantic Records, as well as ads for Adidas, Beefeater Gin, Red Bull and Converse. His experience has given him an innate understanding of both brands and performing artists, as well as the narrative universe that needs to be created around them.
A forward-thinking creative, Shan takes worlds and stories and puts them through a blender. Eccentricity is woven throughout his work, as a nod to the inherent strangeness of modern life.
Shan joins Greatcoat’s compact roster of eight directors which include the likes of Dir. Lx and Gemma Yin.
“I'm thrilled to be partnering with Greatcoat. This is a team with strong values and a roster that's representative. I see them as one of the most progressive creative agencies in the UK and look forward to doing new things with them.” said Shan Phearon
"Shan is an extremely driven director, with an infectious enthusiasm for his work. His encyclopaedic knowledge of film fuels his ambitious narrative and technical approach – which Greatcoat caught the bug for during lockdown video calls after Kareem (Adeshina, Head of Music) spotted his talent.
It was a strange start to a new creative partnership, as we didn’t meet Shan in person until our first post lock-down production with him for One Acen’s ‘Nigeria’ video." says Simon Oxley, Greatcoat Films
"Shan is one of those creatives you meet and are immediately transformed by their creative perspective. A man wholeheartedly devoted to the craft. The wealth of his experience and insight allows for a blind trust in his creative steer on any project." said Kareem Adeshina, Greatcoat Film.
