Great Guns USA Wins Four Golds at MUSE Awards

Great Guns USA has collected an impressive spread of four Golds at the recent MUSE Creative Awards. The prestigious international advertising event honours the extraordinary craft that shapes compelling narratives and leaves a lasting impact on audiences.

Improv Comedy Club’s debut campaign, directed by Jeremy Nachbar with creative from Here Be Dragons, was selected as the winner in four categories: TV; TV Comedy; Integrated Campaign; Outdoor Campaign.

The commercials show Improv venue visitors cackling over in-jokes heard at the night before, leaving onlookers to stare in confused bewilderment - they just had to be there. 

Understanding that the actors would be of central importance to such a campaign, Jeremy ran an exhaustive casting process and workshopped behind-the-scenes subtext with them for their jokes, fostering a chemistry that translates on screen to create a successful, multi-award-winning campaign.

Director Jeremy Nachbar comments, “Genuinely one of the best shoots I have had in a while. Such a treat to work with the folks at Here Be Dragons to mould this thing on the fly. Nobody was married to one thing in particular going into the shoot. I love that feeling, you work the scene, tighten it up, add a beat here, a look there, until… you “find it”.”