Great Guns USA today announces the appointment of its new Hispanic representation, Isabel Echeverry.
Isabel is the founder of Kontakto Reps, dubbed the ‘go-to’ company in the US Hispanic advertising world, boasting a roster of powerhouse production companies with award-winning directors. She has also worked at ICM, as well as with A-list talent at Reber Covington. There, she identified vast potential in the Hispanic market, creating a targeted division which quickly translated into enormous success.
Isabel’s appointment follows a period of growth into the Hispanic market for Great Guns USA, as well as a time of great success across the states, currently reaping accolades including shortlists at the AICP, D&D, and Webby Awards, to name a few. The development is set to propel their Great Guns USA even further, showing future partners their capacity for expansion into a new division.
Oliver Fuselier, managing director and executive producer at Great Guns USA, comments: “The Hispanic market makes up about 20% of the US population and as one of many multicultural groups in the US, it has quickly become one of the most influential and affluent. Having a rep like Isabel who is a veteran in our business can bring a lot of opportunities for our bilingual and Hispanic talent on our roster, having a direct line of communication to the many Hispanic agencies and brands.”
He adds: “I truly respect the talent I have experienced over the years, and I’m glad to promote the opportunity to collaborate with other cultures. They have such a gift in being bilingual and able to create in both the general and Hispanic market - and that’s really exciting.”
Isabel Echeverry comments: “What’s unique about the Great Guns USA roster is the stellar global talent, whose impressive portfolio is studded with global brands and top celebrities. I’m excited to offer it to the Hispanic market, pairing a company that demonstrates the highest advertising standards with the top Hispanic agencies and creatives.”