Great Guns' Roar Uthaug Gets the Party Started with AMV BBDO & Doritos
Uthaug directs bold new campaign from AMV BBDO
Great Guns’ Roar Uthaug directs the latest campaign for Doritos. The new commercial out of AMV BBDO continues the #ForTheBold brand tagline.
Shot in Cape Town, the film follows three geeky backpackers, who after a case of mistaken identity get whisked away in a limousine to a mega mansion where a crazy pool party is in full swing. Thanks to the boldness that each Dorito gives them, their confidence grows and they jump from one epic situation to the next.
The idyllic situation comes to and abrupt end when the house’s owner, and doppelganger of one of the boys, arrives home unamused. The film closes on the hilarious shot of the three lads stranded at a bus stop, wearing only leopard print speedos and a packet of Doritos to cover their modesty.
The film’s high key lighting and bright, strong colors create a funny juxtaposition between the extravagance of the location full of bronzed, beautiful party goers and the three pasty-white, fish-out-of-water heroes.
Roar, who has recently been attached to develop and helm the Tomb Raider movie reboot for Warner Bros, comments: “We wanted to make the whole film engaging, bold but over all fun. Casting the right three guys was the key for me and I couldn’t be happier with the performances they gave us. It has been an awesome experience collaborating with Mike (Hannett) and Dave (Buchanan) to bring this adventure to life. I hope it’s as fun to watch as we all had making it together.”
Mike Hannett & Dave Buchanan
Music and Sound
Culum at Jungle
James Demetriou at Great Guns
Laura Gregory & Sheridan Thomas
Jaime Feliu Torres
Snacks and confectionary