Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

  • 181

Great Guns' Calum Macdiarmid Turns up the Heat for Interactive K-Y Film

Great Guns UK, 7 months, 1 week ago

Havas Worldwide launches new POV film for K-Y Touch massage crème

Great Guns' Calum Macdiarmid Turns up the Heat for Interactive K-Y Film

Calum Macdiarmid teamed up with creative agency Havas Worldwide and K-Y to shoot a racy new POV film for K-Y Touch - a massage crème which doubles as a lubricant promising to gently intensify sensation with every touch. 

The film reunites Calum with DOP Riego Van Wersch after a recent Jessica Alba shoot and is shot in 2 parts as part of the interactive user experience created for their online digital content. The viewer can watch ‘her feel’ or ‘his feel’ and by holding down the touch pad on your laptop, or finger on your touch screen, you can flick between both his view and her view. Calum comments; “we used fast cut expressionist elements when shooting, which helped create a more sensual and poetic feel to both films. The end result is a little bit naughty!"


Advertiser: Reckitt Benckiser / K-Y

Director of Marketing: Karen Chisholm

Senior Brand Manager : Rachel Sexton

Creative Agency

Creative Director: Luke Hughett & Sean Lee

Executive Creative Director: Israel Garber

Account Director: Jennifer LoSicco

Executive Producer: Laura Shuey

Creative Agency: Havas Worldwide

Brand Director: Betsy Simons

Post Production / VFX

Grade: Mikey at the Mill New York

Production Company

Production Company: Great Guns

Director: Calum Macdiarmid

DOP: Riego Van Wersch