Gravity Global Acquires 9thWonder

Gravity Global CEO Mark Lethbridge (left) and president Jose Lozano

Gravity Global has acquired 9thWonder, a full-service marketing agency with innovative approaches to media, data analytics and creative execution. The acquisition grows Gravity Global by 40%, accelerating its US expansion, and deepening its global, data- and tech-enabled teams that help clients seize opportunities in increasingly complex markets.

Gravity Global has grown substantially in recent years by solving the ever-increasing challenges that brands face when engaging difficult-to-reach business and consumer buyers. Taking a fundamentally different view on what drives marketing performance, Gravity Global has developed their proprietary approach – Fame. Admiration. Belief. (F.A.B.) – that harnesses thousands of data points to identify and activate the underlying drivers of brand performance and business growth.

“Marketers trying to understand what drives buyers in today’s disrupted sectors and complex communications landscape require a new approach” said Jose Lozano, president of Gravity Global. “That’s why we’ve created a new model of marketing consultancy to support our clients, with one purpose – to find, liberate and accelerate client growth.” 

Gravity Global deploys a multi-specialty team around a client, focused on driving marketing performance and business revenue. This provides clients with a complete capability across the full customer journey driven by strategy, innovation, creativity, technology and data, through one global partner. 

“Rather than owning a stable of agency brands who have to figure out how to work together, Gravity Global is one agency, with one approach, with integrated practice teams that deliver transformational results for clients worldwide” said Mark Lethbridge, CEO of Gravity Global. “With the integration of 9thWonder we will have more than 500 specialists across 14 locations working together as ‘one-team’ to build our clients’ businesses.” 

9thWonder is Gravity Global’s fourth U.S. acquisition in the last 15 months. The company now fields 14 global offices including a border-to-border, coast-to-coast U.S. footprint and a combined client roster that includes Embraer, 3M, AkzoNobel, Ameriprise Financial, Honda Powersports, Nemours Children’s Health and Bosley to name a few. 

Gravity Global has continued to gain tremendous industry recognition, earning almost 500 awards for marketing excellence so far in 2023, including Marketing Agency of the Year.