Grandparents Seem to be Getting Naughty in Comedy Fabric Conditioner Ad

Statistically speaking, if your clothes are wrinkled and messy, people are more likely to assume you’re up to no good. Especially if you happen to be a couple of grandparents emerging from a tiny hallway closet.

In a continuation of their ‘Wrinkles send the wrong message’ campaign, Procter & Gamble’s multi-agency shop Woven (with teams from Grey) has taken another look at all the negative misconceptions a messy outfit can create.

 

The new 30-second ad for Downy WrinkleGuard showcases an unfortunate miscommunication between a grandson and his grandparents doing some work in the hallway closet. Their wrinkles send a message no grandchild ever wants to see and offers the anti-wrinkle product, Downy WrinkleGuard, as a solution to all of our wrinkled-outfit woes.  

The work from Woven is a follow up to Downy WrinkleGuard’s launch work featuring Coach Jim Harbaugh, and this 30-second spot entitled 'Guilty’.