Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative
  • 106

Gramercy Park Studios Provides Finishing Touches For New SportsAid Ad

Gramercy Park Studios, 10 months ago

Partners with Hogarth Worldwide for 'The Next' campaign

Gramercy Park Studios Provides Finishing Touches For New SportsAid Ad

Gramercy Park Studios has partnered with SportsAid and Hogarth WW to deliver the final touches on their most recent campaign. Editor Tony Whetnall, colourist Ben Rogers, VFX artist Steve Miller and sound designer Toby Griffin teamed up with director Morgan Hutchins on the non-profit’s new film – ‘The Next’.

The film contrasts SportsAid’s stable of young athletes with the Olympians they aspire to, to which Morgan says: “This was a great creative opportunity to explore two contrasting styles, one for the Olympians and one for the young SportsAid athletes.”

To assist in achieving this visible contrast, GPS provided a full post service for the campaign. Editor Tony Whetnall was able to assist Morgan on-set and work in close partnership throughout the shoot.

Tony explains: “The film pays homage to a number of Britain’s sporting elite whilst shining a light on the next generation of superstars, so Morgan and I wanted to tell a story befitting of the talent and the beautiful images combine with the soundtrack to create a powerful film”

Morgan adds: “I had the luxury of having Tony on-set. He helped keep me on track, in regards to timings reminding me what our goal was for each scene. By the time we got to the edit we both knew what we wanted from it, having discussed it in depth during the shoot.”




To avoid disrupting the young athletes’ training sessions, the shoot was completed with as little kit as possible and a virtual skeleton crew. The importance of colour grading was more important than ever as every location had multiple uncontrollable elements. “We were often reliant on the grade to bring something magical out of each shot,” explains Morgan. 

Ben adds: “We wanted to create an intense filmic look that really lifted the imagery, whether it was making the most of a cloudy sky, or subtly bringing out a colour wash in a scene. Working with Morgan and the team was a pleasure and we’re all incredibly pleased with the final film.”

Richard Glasson, CEO of Hogarth WW, sums up: “This beautiful and moving film encapsulates everything that made Hogarth want to partner with SportsAid in the first place. We love being associated with the charity because of the incredible opportunities they create for young sporting talent in the UK – and also because it gives us the opportunity to produce such inspiring work to support their cause.”


Advertiser

Brand: SportsAid

Creative Agency

Creative Agency: Founded / Hogarth

Music and Sound

Sound Design: Toby Griffin

Offline

Editor: Tony Whetnall

Post Production / VFX

Post Production House: Gramercy Park Studios

Producer: Dean Brougham

Visual Effects: Steve Miller

Genre: Editing , Music & Sound Design , Visual VFX