Powerhouse Y&R South Africa CCO will spearhead creative for the Toronto-based shop
Juniper Park\TBWA CEO Jill Nykoliation announced today that the agency has hired Graham Lang as Chief Creative Officer. Lang, who joins from Y&R South Africa, will lead the agency’s creative output, as well as partner with Nykoliation and the agency’s leadership team to further grow the business across North America. In addition to his duties at Juniper Park\TBWA, Lang will also join TBWA’s Global Creative Core, an elite group of creative leaders from across the TBWA collective, responsible for executing its Disruption® ethos across the entire company.
“Our clients and employees want and deserve the very best,” said Nykolation. “They want to be inspired every day with breakthrough ideas that will help transform their businesses and their careers. It’s time to disrupt ourselves. Graham brings internationally acclaimed talent, rigor, and incredible leadership. He’s raised the bar of every agency he’s led. His work has helped brands find new ways to grow. Whether you’re one of our team members or our client, it’s an exciting time to be at Juniper Park.”
Lang has been awarded more than 30 Cannes Lions, 18 D&AD Pencils, and has served on juries for The One Show, Cannes Lions and D&AD. Overseeing six offices as Chief Creative Officer for Y&R South Africa and Africa, he led Y&R to be the most awarded network in Africa at Cannes Lions 2017, with a total of eight Lions from the region. Under his leadership, Y&R Cape Town was honored as the AdFocus Agency of the Year in 2015, and Y&R Nairobi won Kenya’s first ever Cannes Lion the same year. During his time in Africa, he led the resurgence of the network, including major business wins, including Land Rover, Jaguar, Skyy Vodka, Amstel Lager, Investec, Lipton, and Telkom.
Prior to his leadership roles in Africa, Lang produced award-winning work on local and global campaigns as Creative Director at Saatchi & Saatchi London from 2003 to 2008, where he helped pitch and win the global Dewar’s and Sony Eriksson business. He then moved to RKCR/Y&R London until 2011 as the Global ECD on Land Rover, where he led the brand to be amongst the top 5 most awarded brands of 2010.
Lang began his career at The Jupiter Drawing Room in Cape Town as an Art Director, where he won a host of local and international awards, including one of the country's first ever Silver Pencils at D&AD.
Lang was selected through a global talent search led by Nykoliation and Chris Garbutt, Chief Creative Officer, TBWA Worldwide.
“Since its inception, Juniper Park has been a global agency, in a global city, working with global clients. So we removed borders from our search as well. I said to Chris, ‘Who are the stars around the globe that we wish were in our collective?’ That’s the bar we set for ourselves,” added Nykoliation.
“Bringing Graham on board is part of our quest to raise the creative standard and disrupt creative conventions across the globe,” added Chris Garbutt, Chief Creative Officer, TBWA Worldwide. “The world needs creative solutions now more than ever and Graham is the kind of talent who can bring big ideas and iconic work to clients and make them a reality. Graham, Jill and the team in Toronto are poised to push Juniper Park\TBWA and its clients into a class of its own.”
“I am honored for the opportunity to join an already strong office that is hungry to lift itself even further,” said Lang. “I love working in and with different cultures, which is why I resonate with the agency’s global mindset. It has a borderless ethos and has the ability to work on business anywhere. I have long admired the work from TBWA so I am excited to learn from and collaborate with some true legends of the game. Most of all I am exited to be working with Jill and her incredibly diverse and talented team in Toronto.”