GPY&R Brisbane Lets The Fun Begin for Tatts Instant Scratch-Its

Tatts Instant Scratch-Its is back in Victoria, Australia, with a new campaign created by GPY&R Brisbane.

The campaign, themed ‘Let the fun begin', launched on Sunday night with a new TVC directed by Grant Marshall from Blacklab Films.

“Instant Scratch-Its is a fun brand with a strong heritage,’ says GPY&R Brisbane Creative Director Brendan Greaney.

Tatts Instant Scratch-Its -The Jump TVC from LBB Asia Pac on Vimeo.

“We wanted to create a launch platform that felt big, and just a little bit silly. Let the fun begin is both of these.”

Says Instant Scratch-Its senior brand portfolio manager Nicola Duhig, “We are excited about the launch of Tatts Instant Scratch-Its in Victoria. Our launch campaign had to be surprising, fun, unexpected and bold. Great work by all involved!”

The campaign is supported by radio, digital and point of sale.