Goodyear Consolidates Global Agency Roster Under Publicis

The Goodyear Tire & Rubber Company has consolidated its agency roster and named a bespoke Publicis Groupe ‘Power of One’ solution as its integrated global agency of record. 

Publicis ‘P1T Crew’ will unite creative, media, production, and digital services under the Power of One model to establish a consistent, unified voice that reinforces the value of Goodyear’s brands, products, and services.

Creatively led by BBH USA, P1T Crew will leverage Publicis’ integrated expertise to restore the relevance and impact of a beloved brand through consumer-facing activities that increase awareness and preference. The partnership furthers Goodyear’s commitment to working as one global team with shared objectives while retaining the ability to execute with local nuance.

 

Will Roland, senior vice president and global chief marketing officer at Goodyear, said, “We’re bringing talent from around the world together to re-invigorate Goodyear’s iconic brand, and Publicis has the strategic vision and creative firepower needed to move quickly. The team’s deep understanding of Goodyear’s legacy and future ambitions will help us drive the brand forward through impactful communications that speak directly to consumers, confidently and boldly.”

“Goodyear’s ambition to push creative boundaries and elevate their entire global brand ecosystem is the kind of challenge that BBH thrives on,” added Erica Roberts, chief creative officer at BBH USA. “We couldn’t be more excited to help transform this powerhouse brand into a global and cultural icon once again.”