The president of the Omni-Channel Jury is Aaron Starkman, global chief creative officer, Rethink, Canada.
Joining him in evaluating the works will be the esteemed jury members:
Roman Číhalík, creative director, SYMBIO Digital, Czech Republic
Małgorzata Drozdowska, creative partner, FCB&theMilkman, Poland
Andreea Ghenoiu, creative partner and creative director, Jam Session Agency, Romania
Emiliano González De Pietri, chief creative officer, McCann Spain
Veronika Hliboká, senior copywriter and idea maker, Wiktor Leo Burnett, Slovakia
Volkan Karakaşoğlu, executive creative director, TBWA Istanbul, Turkey
Simon Pointner, executive creative director, Heimat Wien, Austria
Meital Shkedi Kary, VP creative, Bruckner Yaar Levi, Israel
Emma Søgaard, senior creative, NORD DDB Copenhagen, Denmark
Maria Teodorof, creative director, KUBIS, Romania
Konstantin Trendafilov, co-owner and creative director, Human, Bulgaria
Nikola Žinić, chief creative officer and co-owner, Bruketa&Žinić&Grey, Croatia
"As the pace of change accelerates, brands must work hard to ensure consistent experiences, a seamless consumer journey and a streamlined message from one channel to the next. And to truly deliver something that feels both personalised and effortless, the best omni-channel campaigns have a fresh, powerful, and relevant consumer-centric insight as their heartbeat. That’s why I’m honoured to lead this jury at the Golden Drum – it’s a section that cuts through the nonsense to put people’s needs at the centre and above all else. It’s here that creativity can flex its muscles by crossing every touchpoint and knowing no bounds," stated Aaron Starkman, global chief creative officer, Rethink, Canada, the president of the Omni-Channel Drum Jury.
Golden Drum Competition: The Omni-Channel Section
The Omni-Channel section recognises campaigns that were presented through multiple communication channels. Entries should demonstrate the creative use of multiple channels, their integration, and the efficiency of the implementation of the communication solutions.
It has six groups each with multiple categories: Integrated; Content; Engagement; Digital, Mobile & Technology; Health & Wellness; Sports, Pop Culture & Art.
Save the date! March 10th 2023 is the opening of registrations for the festival and the competition!