Global Street Art Joins ROUTE to Provide Audience Measurement of Hand-Painted Advertising

Leader in hand-painted mural advertising, Global Street Art, today announces that ROUTE, the out of home joint industry currency, has for the first time included hand painted murals in their latest update of UK OOH inventory. 

In an industry first, media planners can now access mural locations via ROUTE, with Global Street Art's listed locations delivering over 10 million ROUTE impacts per week. 

Global Street Art is a market leader in hand-painted advertising and has delivered over 2500 bespoke art installations for global brands. As media owner to over 100 sought after mural locations across the UK, GSA works with global brands across alcohol, tech, entertainment and luxury fashion.

Dr Lee Bofkin, CEO and co-founder of Global Street Art adds, “Global Street Art joining ROUTE is an exciting chapter for the UK’s OOH industry. We’ve added a new genre of OOH to ROUTE’s audience measurement framework. Hand-Painted Advertising can now be strategically planned and benchmarked as a quantifiable OOH format. For Global Street Art, this allows us to measure the physical reach of murals using ROUTE alongside the huge digital reach (owned & earned social tracking) which our clients are able to achieve.”

Ben Gardiner, head of client services at Grand Visual, commented, “This is a great step forward for hand painted advertising. Murals provide brands a huge canvas for creativity and now Global Street Art have added their walls to ROUTE, we’ll be able to verify their delivery across audiences and best understand their role within the OOH landscape.” 

Dr Lee Bofkin adds, "we are fortunate to work with brands who value our audience as well as the creative potency of this art-form. Our craft is enjoyed by audiences in real life and online; hand-painted murals being one of the few mediums people actually want to look at and share"

Global Street Art's collaboration with ROUTE marks the start of increased investment in data, audience insight and proof of concept.