Global Strategy Expert Martin Roll Appointed as Senior Advisor to Superson

Danish strategy expert Martin Roll has been appointed as a senior advisor for Superson. Roll will advise the Helsinki-based firm and its global clients on strategy, global expansion and brand marketing.

“We are excited to work with Martin Roll leveraging his deep global strategy expertise from counselling Fortune 500 and large Asian companies at the strategic level. Superson is expanding its platform for creativity and communication globally, and we seek to provide strategic management consultancy to our clients. Martin Roll and his extensive global experiences including deep knowledge of Asia will be invaluable to our company and future success”, said Samppa Vilkuna, CEO and managing partner of Superson.

Together with Martin Roll the plan is to systematically develop the global skills and knowledge of Superson’s strategic capabilities and develop their business across the world. Asia is the first base for internationalisation and Roll has long experience in Asia having lived in Singapore for 20 years serving clients across the region and in 30 countries.

“We see the future potential on agile and strategic agencies who can easily adapt into local marketing environments without the burden of fixed overheads and historical agency models that are not fit for purpose in the digital age. The entire agency world is undergoing major shifts and the megatrend of self-employment is supporting this. Superson has a unique solution for this opportunity through their specialist model. I am deeply excited to be part of this journey as part of the Superson Advisory Board”, comments Martin Roll.

Martin will be a senior advisor to CEO Samppa Vilkuna and the management team, and will provide strategic counselling to Superson’s global clients.