adidas X Intersport - Social Activation Campaign
HOW TO BRING TO LIFE UNEXPECTED STORIES OF MARATHON RUNNERS?
Intersport, one of the world's largest sporting goods retailers, sells top brands globally, including exclusive adidas designs.
Superson Amsterdam (formerly know as MIA) worked together with Intersport and adidas to drive awareness of their sponsorship of the Berlin Marathon 2023. The campaign followed the stories of 5 runners in 5 different markets training and then competing in the race, each with their own unique personal narrative.
