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Global Financial Brand AlTi Enlists Saatchi & Saatchi as Creative Partner

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Saatchis is AlTi’s first creative partner and will launch the company’s first digital OOH work for AlTi will debut in New York’s Time Square

Global Financial Brand AlTi Enlists Saatchi & Saatchi as Creative Partner

Alvarium Tiedemann (AlTi), which launched last week on the Nasdaq stock exchange, has appointed Saatchi & Saatchi London as its creative partner.

AlTi, which listed publicly on 4th January following the completion of the business combination of Tiedemann Group, Alvarium Investments Limited and Cartesian Growth Corp, is a leading independent global wealth and asset manager offering advice, solutions and innovative investment opportunities to entrepreneurs, multi-generational families and institutions.  

The new company, valued at approximately $1.1 billion, has a combined $60 billion in assets under advisement and over 450 professionals across four continents. It will be one of the largest global multifamily offices with alternative asset management expertise traded on Nasdaq.

Saatchis is AlTi’s first creative partner. The company’s first digital OOH work for AlTi will debut in New York’s Time Square this week to mark AlTi’s bell ringing ceremony to start trading at Nasdaq.  

Claire Verdirame, chief marketing officer AlTi says, “Saatchi & Saatchi were front of mind when it came to picking a creative partner. Behind the scenes, Saatchis have already been instrumental in helping us articulate our positioning, purpose and values. It’s an exciting moment for AlTi and we are excited to have Saatchis on board as we go public and enter the next phase of our growth pipeline.” 

Richard Huntington, chief strategy officer for Saaatchi & Saatchi said “We jumped at the chance to work with and shape an entirely new brand in the wealth and asset management category, given the rapidly changing nature of affluence and the real influence that they can have through the effective management of their wealth.”

The appointment follows nine new business wins for Saatchis in 2022, including Subway, Marriott, Churchill and Binance. 

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Saatchi & Saatchi London, Mon, 16 Jan 2023 10:18:41 GMT