Glide Fins Unveils FIN FOR A FIN - The Surf Fin That Stops Sharks Being Killed
Leo Burnett, Melbourne in partnership with Glide Fins has launched FIN FOR A FIN, a social enterprise producing specially marked surf fins that alert authorities to a surfer's wishes for a shark not to be killed, in retaliation to an attack.
The ocean is a shark's home. It's their domain. Surfers understand the risks of getting in the water. Yet, when there's a shark attack, it fuels an atmosphere of hysteria that can lead to the vengeful killing of one of the world's oldest creatures. And it happens without the surfer's wishes ever truly being known, as there's no way for them to communicate it.
Says Alex Metson, senior creative, Leo Burnett, Melbourne: "Some of us here are surfers, some aren't. But we all believe in the protection of the ocean, and that every person has the right to have his or her voice heard in the event of tragedy. There will be people that don't agree with us. But judging by the response so far, there's a large, passionate group of surfers who do."
Fronted by ambassador Mike Coots, Hawaiian surfer and shark attack survivor, FIN FOR A FIN wants to put an end to the eye-for-an-eye mentality.
Says Coots: "It's their domain. We know the risks when we get in the water. Yet, when there's an attack, we seek revenge."
If a surfer chooses to ride with the fins they're telling the world "If my life's taken, don't take theirs."
Profits from the high-performance fins will go toward protecting both sharks and surfers, by funding shark alert network, Dorsal, and shark education and research charity, Tag For Life.
FIN FOR A FIN is also developing a global registry that records the surfer's wishes, letting next of kin and authorities know they want the shark protected.
Relying completely on groundswell, FIN FOR A FIN has received support from Australian shark attack survivor and advocate, Paul de Gelder, pro surfer Claire Bevilacqua, as well as other surfers and conservationists across the globe. With PR managed by InsideOutPR, FIN FOR A FIN has featured on Channel Ten's The Project, ABC, national newspapers and international surf magazines such as The Inertia.
Says Coots: "If we kill sharks, we're killing the oceans, we're killing ourselves."
Available in a 3-piece thruster set and a single fin, along with other products, surfers who share in the belief can order their fins now at finforafin.com.
The ocean is a shark's home. It's their domain. Surfers understand the risks of getting in the water. Yet, when there's a shark attack, it fuels an atmosphere of hysteria that can lead to the vengeful killing of one of the world's oldest creatures. And it happens without the surfer's wishes ever truly being known, as there's no way for them to communicate it.
Says Alex Metson, senior creative, Leo Burnett, Melbourne: "Some of us here are surfers, some aren't. But we all believe in the protection of the ocean, and that every person has the right to have his or her voice heard in the event of tragedy. There will be people that don't agree with us. But judging by the response so far, there's a large, passionate group of surfers who do."Fronted by ambassador Mike Coots, Hawaiian surfer and shark attack survivor, FIN FOR A FIN wants to put an end to the eye-for-an-eye mentality.
Says Coots: "It's their domain. We know the risks when we get in the water. Yet, when there's an attack, we seek revenge."
If a surfer chooses to ride with the fins they're telling the world "If my life's taken, don't take theirs."
Profits from the high-performance fins will go toward protecting both sharks and surfers, by funding shark alert network, Dorsal, and shark education and research charity, Tag For Life.
FIN FOR A FIN is also developing a global registry that records the surfer's wishes, letting next of kin and authorities know they want the shark protected.
Relying completely on groundswell, FIN FOR A FIN has received support from Australian shark attack survivor and advocate, Paul de Gelder, pro surfer Claire Bevilacqua, as well as other surfers and conservationists across the globe. With PR managed by InsideOutPR, FIN FOR A FIN has featured on Channel Ten's The Project, ABC, national newspapers and international surf magazines such as The Inertia.
Says Coots: "If we kill sharks, we're killing the oceans, we're killing ourselves."
Available in a 3-piece thruster set and a single fin, along with other products, surfers who share in the belief can order their fins now at finforafin.com.
