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Give a Little Hint This Christmas with Droga5 London's HOBBS Campaign

Droga5 London, 9 months, 3 weeks ago

Fashion retailer launches first ever Christmas campaign with spot directed by Nick Parish

Give a Little Hint This Christmas with Droga5 London's HOBBS Campaign

HOBBS London announced today the launch of its first ever Christmas campaign from Droga5 London ‘Give a little Hint’ in answer to their customer demands. 

HOBBS London conducted a survey earlier this year where they asked 100 of their female customers a series of questions relating to their Christmas shopping habits and giving and receiving gifts. The results were unanimous with over 80% of women admitting that they received a gift from a loved one last Christmas that they wouldn’t have chosen for themselves. 

Further analysis of the results helped the brand to recognise that HOBBS woman has the toughest role to play at Christmas. Writing cards, wrapping presents, cooking meals and entertaining family members all while having the usual work commitments. She always gets her loved ones the right gifts, but the opposite is not always true. Yet with all of the hard work she puts in, no one deserves the right gift more than she does.

The HOBBS London ‘Give a Little Hint’ campaign puts her back in control by turning their price tags into ‘Wish Tags’. All she has to do is fill out a ‘Wish Tag’ for her favorite item, address it to a loved one and post it in one of the special wish Tag post boxes. HOBBS will then send it to her loved one free of charge, who can then bring the ‘wish tag’ in store, view online or contact the dedicated customer service line to purchase the right item. The service also comes with a luxury free gift wrapping service.

The survey also helped the brand to identify the ‘most wanted’ gifts in demand by their customers which included a selection of outerwear, footwear and accessories, Cashmere and the home fragrance.

Creative Agency

Creative Director: Rick Dodds, Steve Howell

Copywriter: (Jr) Ed Souter

Art Director: (Jr) Frazer Price

Account Director: Giulia Watson

Creative Chairman: David Droga

Creative Agency: Droga5 London

Senior Producer: Florence Turcq

Strategy: (Head) Toto Ellis

Music and Sound

Audio Post Production: Fitzrovia Post

Composer: Christopher Brooke

Music Publisher: Audio Network

Sound Engineer: Andy Wade


Editor: Hettie Griffiths

Producer: Zack Winfield

Post Production / VFX

Post Production House: Milkwood

Production Company

Director: Nick Parish

DOP: Arthur Mulhern

Producer: Zack Winfield

Production Company: Milkwood

Category: Clothing/fashion , Day/night wear

Genre: Dialogue