Give a Little Hint This Christmas with Droga5 London's HOBBS Campaign
HOBBS London announced today the launch of its first ever Christmas campaign from Droga5 London ‘Give a little Hint’ in answer to their customer demands.
HOBBS London conducted a survey earlier this year where they asked 100 of their female customers a series of questions relating to their Christmas shopping habits and giving and receiving gifts. The results were unanimous with over 80% of women admitting that they received a gift from a loved one last Christmas that they wouldn’t have chosen for themselves.
Further analysis of the results helped the brand to recognise that HOBBS woman has the toughest role to play at Christmas. Writing cards, wrapping presents, cooking meals and entertaining family members all while having the usual work commitments. She always gets her loved ones the right gifts, but the opposite is not always true. Yet with all of the hard work she puts in, no one deserves the right gift more than she does.
The HOBBS London ‘Give a Little Hint’ campaign puts her back in control by turning their price tags into ‘Wish Tags’. All she has to do is fill out a ‘Wish Tag’ for her favorite item, address it to a loved one and post it in one of the special wish Tag post boxes. HOBBS will then send it to her loved one free of charge, who can then bring the ‘wish tag’ in store, view online or contact the dedicated customer service line to purchase the right item. The service also comes with a luxury free gift wrapping service.
The survey also helped the brand to identify the ‘most wanted’ gifts in demand by their customers which included a selection of outerwear, footwear and accessories, Cashmere and the home fragrance.
Creative Director: Rick Dodds, Steve Howell
Copywriter: (Jr) Ed Souter
Art Director: (Jr) Frazer Price
Account Director: Giulia Watson
Creative Chairman: David Droga
Creative Agency: Droga5 London
Senior Producer: Florence Turcq
Strategy: (Head) Toto Ellis
Music and Sound
Audio Post Production: Fitzrovia Post
Composer: Christopher Brooke
Music Publisher: Audio Network
Sound Engineer: Andy Wade
Editor: Hettie Griffiths
Producer: Zack Winfield
Post Production / VFX
Post Production House: Milkwood
Director: Nick Parish
DOP: Arthur Mulhern
Producer: Zack Winfield
Production Company: Milkwood
Category: Clothing/fashion , Day/night wear