senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Gillette’s Olympics 2016 Film Highlights the Gritty Side to Life as an Athlete

14/07/2016
Advertising Agency
New York, USA
104
Share
Grey New York and Caviar’s Karim Huu Do launch striking three-minute film with original soundtrack by Sia
Gritty, dark and a really stunner; Gillette has unveiled its anthem video for the Summer Olympics in Rio.
 
Created by Grey New York and directed by Caviar’s Karim Huu Do, the three-minute ‘Perfect Isn’t Pretty’ music video focuses on the hard, unrelenting work Olympic athletes put in every day.
 
An original track, written by Sia, called ‘Unstoppable’, is featured as well as an original rap from Pusha T of the duo, Clipse, and percussion from Brazil marching band, Olodum.


 
Brazilian footballer Neymar, Chinese swimmer Ning Zetao, British cyclist Andy Tennant, and US decathlete Ashton Eaton all feature in the film.
 
A :60 version will appear during the opening ceremonies on NBC August 5th.
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0