Get Your Free Litre of 'The Gasoline of the Future' With New Preem Campaign

The Gasoline of the Future is a unique Swedish innovation made from residues from the Swedish forest industry, Sweden’s most important industry. It works like ordinary gasoline, but with significantly lower carbon emissions. On the downside, it’s not available to fill up with yet. Preem is dependent on politicians’ decisions to be able to compete with the product on the market. By giving away 5000 free liters of the Gasoline of the Future ahead of product launch, they put pressure on both themselves and politicians to deliver whats needed for it to become a reality by 2017.

The film encourages people to collect their liter and spread the message. The campaign is backed up by print in all Sweden’s major news papers and culminates in Almedalen; A place where all of Sweden's opinion makers and politicians gather for a week in the summer to discuss important topics on Sweden’s political challenges.

The film was directed by Oskar Wrangö at Camp David. The message is presented as visual metaphors, installations in the forest.

“It is filmed completely in natural light. I like to do everything in camera, instead of adding digital effects in post. It adds authenticity to the message.” says Oskar.

Every installation is accompanied by a specific sound, created exclusively for Preem by composer Mattias Petersson. You can view the Behind the Scenes below.

Credits

Title: Gasoline of the future

Advertiser: Preem

Client: Helene Samuelsson and Jeanette Granström

Copywriter: Ulrika Karlberg

Art Director: Annika Frankel, John Bergdahl

Designer: Viktor Brittsjö and Johan Fredriksson (assistant)

Account Director: Anders Härneman

Agency Producer: Johanna Bringefält

Agency Producer: Åsa Hammar

Web producer: Niklas Lindström

Director and Editor: Oskar Wrangö

Director of Photography: Mattias Andersson

Production Company: Camp David

Executive Producer: Kristina Wibom

Producer: Per Welén

Post Production: Frost/Stopp

Production Company Web: Oddler

Production Company Print: F&B Factory

Media Agency: Scream