Geometry Global has launched a new campaign in Malaysia for Dunlopillo, a British mattress company.
The product campaign, called “Listen to Your Mattress,” installs sensors around a couple’s mattress to measure activity and general pressure points. After a few nights of monitoring, should the sensors notice specific “inactivity” between the couple, they’ll send a push notification to the couple, encouraging them to spark up the romance with a few different date ideas. Geometry Global introduced the idea of using technology in the sensors in order to monitor activity and foster engagement between the couple.