Geometry Global Shakes Up South Korea Creative Leadership Team

Geometry Global have announced the appointment of Usuk Li and Jihoon Park as joint Creative Directors at Geometry Global Korea, effective immediately. Working together, Usuk and Jihoon will report to Will MacKenzie, CEO, Geometry Global Korea.

A 10-year veteran of Geometry Global and G2, Usuk worked as Art Director before his promotion to Creative Director. In his new role, Usuk will undertake creative leadership for key clients, including BATK, Diageo and Dearim. With more than 13 years’ experience in advertising, Usuk has unparalleled knowledge of the industry and Korean culture. He has achieved noted success in shopper marketing and has a proven track record leading client accounts across a range of sectors within FMCG, IT, Pharmaceutical, and F&B. His clients include Heineken, P&G and IBM, among other key brands.

Commenting on his promotion, Usuk said: “Geometry Global has been an integral part of my life and career and I’m humbled by the confidence placed in me. I continue to be inspired by the talent and commitment of our creative team and I look forward to creating more cutting-edge campaigns which speak directly to consumers.”

Jihoon moves from Cheil where he was Associate Creative Director/Senior Art Director leading the training and development of the creative team. He brings with him 12 years’ experience in the international and Korean advertising market, working with major brands including Samsung for nine years. In 2006, Jihoon became the first Korean creative in history to win the Grandprix at the Adfest International Advertising Awards.

Jihoon said: “The advertising industry in Korea is growing at a phenomenal rate with the emergence of digital technologies, new marketing platforms and evolving consumer demands. I’m thrilled to be a part of such a talented and innovative company and by the challenge of taking creativity to the next level.”

Commenting on the changes, Will MacKenzie, CEO, Geometry Global Korea, said: “The joint Creative Director roles in our Korea office will combine the individual strengths of these two leading talents. Both Usuk and Jihoon bring with them a wealth of local cultural and market knowledge, making them instrumental in strengthening the creative team and driving compelling work for our clients. We have already achieved much success and under their leadership we will continue to push boundaries in the creative realms.”