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Generative AI Allows Readers to Impact the Future of Iranian Women in Real Time


A.IRAN, created by Wunderman Thompson with the Iran Democracy Council, proves how taking positive action now can literally rewrite the future of females in Iran

Generative AI Allows Readers to Impact the Future of Iranian Women in Real Time

In partnership with the Iran Democracy Council, Wunderman Thompson has created an artificial intelligence-powered book, trained to offer a glimpse into what the future holds for Iranian women, impacted by positive actions from allies around the world. 

Using GPT-3/4 and Generative Art/Video, Wunderman Thompson creative technologists trained an AI model on the events in Iran today and in recent history under the current theocratic regime – and the future it predicts for 2026 continues to be bleak.

 A.IRAN, a 20k+ word book, explores aspects such as the right to education, participation in arts and culture, and representation in politics, assuming nothing changes and we remain silent.

The point – we don’t have to stay silent. A.IRAN gives readers the ability to take action, and demonstrates how such actions can make a difference by updating the book’s content right in front of readers’ eyes. From donating to human rights organisations, to contacting representatives for global political action, A.IRAN shows how every step in the right direction can literally rewrite a country’s future. When a reader clicks on the ‘Take Action’ icon, they are presented with opportunities to help the present situation, from sharing, to donating, to protesting. If they agree to act, the book rewrites itself and the content and images in the “book from the future” become more hopeful.

“Through these pages, you will glimpse into the world of women in Iran who are willing to sacrifice everything for their rights, freedom, and dignity,” said Sara Seyed, actor, director, and human rights lawyer connected with Iran Democracy Council. “This effort forces us to think about our collective responsibility and power to effect change.” 

The images for the book and the video teaser are built entirely from an AI’s point of view.

Future events are fictitious but are built based on current events in Iran. 

Jason Carmel, global lead of Wunderman Thompson’s Creative Group, said: “This book demonstrates the power of AI as a tool in the hands of activists and creators. A.IRAN is something that could only be written by an AI, yet could not have happened without the writers, technologists, and advocates wielding this technology with a very human purpose.”

A.IRAN launches today. The Iran Democracy Council is working with influencers across social media to encourage followers to visit and take action to help rewrite history. Look for the hashtags #rewriteiran #iranrevolution #AI and join in the movement.


Agency / Creative
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Categories: Corporate, Social and PSAs, Social

Wunderman Thompson USA, Fri, 14 Apr 2023 16:35:00 GMT