Generation Media Retains Posterscope as Its OOH Media Partner

The UK’s leading Out-of-Home (OOH) media agency Posterscope has been retained by the independent media agency Generation Media as its strategic OOH partner, following a competitive pitch.

Posterscope will work with Generation Media to ensure it delivers effective, creative and innovative OOH planning and buying services for the agency’s portfolio of UK and international clients.

Generation Media’s international growth ambitions are reflected in its retention of Posterscope. The need to respond quickly and at scale in response to evolving client needs was seen as an important capability to support Generation Media and its clients. The agency works with a wide range of clients across various verticals, including the gaming, toy, TV/film and music sectors.

Luke Garden, business director at Generation Media said, “The international out of home landscape changes quickly and we need a responsive and creative partner that can deliver the right strategies and campaigns for wide range of our clients. The Posterscope team were strong in the pitch, reminding us not just of their knowledge and passion for the medium, but also of their capabilities in tech, innovation and creativity. We are looking forward to this new chapter in our partnership.”

Tim Sapsford, CEO of Posterscope UK, added, “We’re very delighted to continue our relationship with Generation Media as they, like us, have big ambitions to grow their OOH spend for their clients. We are proud of the relationships we build with our independent agency partners, and this appointment is recognition that we are the right partner for them.  We are looking forward to creating exceptional OOH campaigns together.”