Gen Z Icon CarryMinati Enters KFC's Kitchens to Unveil All-New Saucy Popcorn

In a first-of-its-kind collaboration, KFC India has teamed up with India’s biggest gen z YouTuber CarryMinati to co-create an all-new menu offering.

The unprecedented launch sees KFC India and CarryMinati (aka Ajey Nagar) join forces to cook up the droolworthy and finger lickin’ good Saucy Popcorn.

For the first time ever, a gen z icon enters the KFC kitchens. 67M followers strong CarryMinati hasn’t lent just his name to the product – he’s brought his trademark sauciness and his own taste (literally) into the KFC kitchen.

The result? A snack made for the internet generation. By the Internet’s favourite.
Saucy, crunchy, convenient, and straight up EPIC.

KFC X CarryMinati Saucy Popcorn brings chicken lovers’ favourite bite sized Chicken Popcorn and Carry’s saucy personality together in the most drool-worthy way. The iconic taste of the Chicken Popcorn is “Carry-ed” forward by tossing it in the spicy & tangy Nashville Sauce.

In a first ever move for the brand, Saucy Popcorn is available in a limited-edition packaging which features the YouTuber on it.

Oh, and did we mention? It comes with a spork – CarryMinati’s idea (obviously!) for all his gamer buddies who want to enjoy their fave new snack without having to pause or get their hands messy.

Aparna Bhawal, CMO, KFC India and Partner Countries said, “Today’s consumers want bold, scroll stopping experiences – whether on their feed or on their plate. And that’s exactly what KFC is delivering with our first ever co-created product. When KFC’s crispy, finger lickin’ good taste meets the main character energy of India’s biggest gen z YouTuber, you get a menu offering that’s built to break the Internet. And the corresponding #BuyOrCry campaign launched today does just that. Targeted at GenZ, the campaign acknowledges that these audiences don’t want long-winding storytelling from brands. They want the real deal straight up. And that’s exactly what the #BuyOrCry campaign does. It calls it like it is: this drop is EPIC. So, if you miss it, run the risk of a series of everyday fails. The choice is simple — Buy. Or Cry.”

CarryMinati said, “As with all KFC lovers, I also like KFC. Furthering this likeness, along with KFC, I’m giving my take on one of the most iconic menu items, the chicken popcorn. Such a collab is amazing and of course when I had to co-create the product, I made it saucy - just like my content. I've had a lot of fun with the team at KFC experimenting and finding the right mix to create this limited-edition product. And moreover, they have printed my photo also on the packaging. After months of effort of co-creation – I just want everyone to try, relish and praise it otherwise you might have to deal with an unskippable ad for 15 minutes!”

Where there is CarryMinati, can a viral video be far behind?

A digital film unveiled earlier today shows the YouTuber, dressed in a Chicken Popcorn costume. He’s being directed to pose in different styles, try out different dialogues and expressions. All in a bid to sell the Saucy Popcorn.

The smiling and the posing don’t last long. CarryMinati soon takes charge to introduce his latest “kartut” in his trademark style. The YouTuber is thrilled to show off his creation to his 67M followers (and the rest of the Internet, of course) because “ab toh KFC ne photo bhi chaap di”.

He drops in a series of threats for fans to buy the product varna…
“Tumhaari crush tumhe zindagi main saucy message nahi bhejegi”
“Podcast channel banaoge but koi guest nahi aaega”
“AI ko apna trauma bataoge aur wog tumhe aur trauma dekar bhaga dega”
“Har signal par KFC ka lal colour dikhega”

Mayuresh Dubhashi, CCO, FCB India, added, "#BuyorCry – Yes, in the new campaign for KFC’s new offering ‘Saucy Popcorn’ we are actually threatening our consumers with really funny consequences if they don’t buy this amazing new addition to KFC’s already stellar menu. Brought to life by the hilarious CarryMinati, this campaign is nothing if not super disruptive. It upends classic marketing rulebooks through a massive 360 campaign. So, buy the Saucy Popcorn or else…."