Gemba Launches ‘Decision Time’ for Transport for NSW and the NSWRL Blues

This year’s campaign, Decision Time, continued this by leveraging the players and coaching staff of the Westpac NSW Blues. 

 

The idea was simple: On and off the field, players are faced with everyday decisions that have an impact on their lives – so we put our players’ decision-making skills to the test.   

Decision Time saw players responding to a series of rapid-fire ‘this or that’ questions on an interactive touch screen. The questions started light-hearted to get to know our players’ personalities – sauna or ice bath, cardio or weights, heavy metal or hip-hop? They quickly changed to more serious road safety issues, including questions related to speeding, fatigue and drink driving. When it came to decisions on the road, it became clear there was only one correct answer. 

  

This content features Rugby League stars, including James Tedesco, Josh Addo-Carr, Cameron Murray and legend of the game – Greg Alexander. Mr Alexander says, ‘Some decisions are all about you, some are much bigger than that’, highlighting the impact of making decisions on the road.  

Accompanying the Decision Time content, Gemba produced in-stadia, stadium activation, and digital and social assets. The campaign will be live for The Knock-On Effect NSW Cup and live across NSW Rugby League’s social channels and website.