Gear Patrol Partners with Dyson in New Effort to Expand Audience

Lifestyle publication Gear Patrol recently partnered with Dyson on a fully custom Father’s Day event that took place on Wednesday, June 12, at the Dyson Demo Store in New York City. Dyson, in seeking to spend their budget to reach a mostly male audience for the first time, has entrusted Gear Patrol to reach this audience. 

The Father’s Day event — concepted and produced by Gear Patrol’s in-house content agency Gear Patrol Studios — featured a Q&A with Gear Patrol’s home desk editor and Dyson’s reliability engineer. One of the highlights of the event was the ability for readers to test the full suite of Dyson products, such as the recently-released eye strain-reducing Dyson Lightcycle task light, designed by Sir James Dyson’s son, Jake Dyson.